YouTube’s AR Beauty Try-On Goes Live With New Video Featuring M·A·C Cosmetics – Forbes
Beauty influencer Roxette Arisa hosted the first-ever YouTube video to feature the AR Beauty Try-On feature
Roxette Arisa
Beauty Influencer Roxette Arisa hosts first-ever public video with YouTube’s Augmented Reality Beauty Try-On feature.
In June, Google announced a new line of immersive branded experiences across its services. Included in them was an “AR Beauty Try-On” feature on YouTube, which allows users to try on different beauty products in real time during video playback with augmented reality.
M·A·C Cosmetics, the first official brand partner to bring an AR beauty campaign to the platform, has now released its first official video through beauty influencer Roxette Arisa’s channel.
Users who view this video via the YouTube app can use the feature by selecting the blue “TRY IT ON” button above the title.
Depiction of the “TRY IT ON” button
YouTube/Google
AR Beauty Try-On was developed by FameBit, YouTube’s branded content division. In addition to giving users new functionality on YouTube, FameBit also developed a platform that gives brands tools to measure engagement and impact of campaigns.
Through testing, FameBit found that 30 percent of viewers activate AR experiences when prompted on the iOS app, and spend an average of over 80 seconds trying on virtual lipstick. These new forms of data offer brands the possibility of understanding their customer base in a deeper way.
“We’re so excited to see M·A·C’s artistry and innovation come to life in this uniquely digital way,” said M·A·C Cosmetics North America SVP/GM Constantin Sklavenitis in a statement. “Being able to bring our newest lip shades to consumers through FameBit’s AR Beauty Try-On is a pioneering step, fusing the experience of content viewing and shopping.”
Depiction of the YouTube AR Beauty Try On feature
Other major tech companies have been exploring the possibilities of AR advertising, including Unity, Facebook, and Snap.
YouTube is leaning on its massive beauty video community as its ground zero to understand how this technology will work at-scale with audiences. The video can be seen below, but the AR feature only works via mobile applications.
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Beauty influencer Roxette Arisa hosted the first-ever YouTube video to feature the AR Beauty Try-On feature
Roxette Arisa
Beauty Influencer Roxette Arisa hosts first-ever public video with YouTube’s Augmented Reality Beauty Try-On feature.
In June, Google announced a new line of immersive branded experiences across its services. Included in them was an “AR Beauty Try-On” feature on YouTube, which allows users to try on different beauty products in real time during video playback with augmented reality.
M·A·C Cosmetics, the first official brand partner to bring an AR beauty campaign to the platform, has now released its first official video through beauty influencer Roxette Arisa’s channel.
Users who view this video via the YouTube app can use the feature by selecting the blue “TRY IT ON” button above the title.
Depiction of the “TRY IT ON” button
YouTube/Google
AR Beauty Try-On was developed by FameBit, YouTube’s branded content division. In addition to giving users new functionality on YouTube, FameBit also developed a platform that gives brands tools to measure engagement and impact of campaigns.
Through testing, FameBit found that 30 percent of viewers activate AR experiences when prompted on the iOS app, and spend an average of over 80 seconds trying on virtual lipstick. These new forms of data offer brands the possibility of understanding their customer base in a deeper way.
“We’re so excited to see M·A·C’s artistry and innovation come to life in this uniquely digital way,” said M·A·C Cosmetics North America SVP/GM Constantin Sklavenitis in a statement. “Being able to bring our newest lip shades to consumers through FameBit’s AR Beauty Try-On is a pioneering step, fusing the experience of content viewing and shopping.”
Depiction of the YouTube AR Beauty Try On feature
Other major tech companies have been exploring the possibilities of AR advertising, including Unity, Facebook, and Snap.
YouTube is leaning on its massive beauty video community as its ground zero to understand how this technology will work at-scale with audiences. The video can be seen below, but the AR feature only works via mobile applications.
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